WATER, IRON OXIDES (CI77499), ACRYLATES COPOLYMER, HYDROGENATED COCO-GLYCERIDES, COPERNICIA CERIFERA (CARAUBA) WAX, BUTYLENE GLYCOL, CETEARYL ALCOHOL, GLYCERYL STEARATE, HYDROGENATED POLYISOBUTENE, HYDROGENATED RAPESEED OIL, RHUS SUCCEDANEA FRUIT WAX, ALCOHOL, TROMETHAMINE, PALMITIC ACID, PEG-100 STEARATE, STEARIC ACID, PHENOXYETHANOL, POLYSORBATE 60, SORBITAN STEARATE, SORBITAN SESQUIOLEATE, ETHYLHEXYLGLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, DIMETHICONE, HYDROXYETHYLCELLULOSE, SODIUM DEHYDROACETATE, DISODIUM EDTA, TOCOPHERYL ACETATE.
A FRANK DECONSTRUCTION OF OUR FORMULATION:
WATER - Mixed with thickeners in formula to create creamy base and thin consistency.
IRON OXIDES (CI77499) - Black pigment derived from minerals, used to colour the lashes.
ACRYLATES COPOLYMER - A film former used to help curl and lift the lash, and prevent the product from flaking off of the lash.
HYDROGENATED COCO-GLYCERIDES - A coconut-derived fat that is used as a consistency regulator and conditioning agent.
COPERNICIA CERIFERA (CARNAUBA) WAX - A vegetable wax used to stabilize and keep the formula from feeling sticky, and provide a slight glossy finish.
BUTYLENE GLYCOL - A solvent that helps the formula maintain its consistency, helping ingredients that could become gritty or clumpy stay dissolved. Adds moisture and conditions hair.
CETEARYL ALCOHOL - A waxy substance, made from non-animal derived fatty alcohols, used as an emulsifier to keep water and oil from separating, maintaining consistency & helping application.
GLYCERYL STEARATE - A fatty acid derived from vegetable oil, with a wax-like substance used to balance & sustain hair's moisture levels, reduce clumping and ensure smooth application.
HYDROGENATED POLYISOBUTENE - A synthetic mineral & silicone oil replacement, used to prevent moisture loss, improve texture of formula and increase wear.
HYDROGENATED RAPESEED OIL - A non-fragrant oil that provides emollient properties to the hair, and is a rich source of omega-3 and omega-6 fatty acids.
RHUS SUCCEDANEA FRUIT WAX - A soft wax that is used as a binder, to incorporate pigment and control the viscosity in the formula.
ALCOHOL - Used as a preservative and to help forumla dry quickly.
TROMETHAMINE - A synthetic ingredient used to stabilize the formula.
PALMITIC ACID - A fatty acid used as a surfactant emulsifying agent that ensures oils, waxes and water mix evenly throughout the formula.
PEG-100 STEARATE - An emulsifier that helps mix oil and water to produce smooth, stable texture.
STEARIC ACID - Improves the stability of the formula.
PHENOXYETHANOL - A preservative to limit bacterial growth.
POLYSORBATE 60 - A synthetic used as a surfactant and improve the texture of the formula.
SORBITAN STEARATE - A vegetable-derived emulsifier that helps the water to mix with oils
SORBITAN SESQUIOLEATE - An emulsifier that helps pigment to disperse evenly throughout formula.
ETHYLHEXYLGLYCERIN - A glycerine derived natural preservative.
SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL - Used to create volume and help applicator glide over lashes, preventing clumps and enhancing shine.
PERSEA GRATISSIMA (AVOCADO) OIL - A pressed oil from avocado, full of vitamins A, D and E.
DIMETHICONE - A type of silicone which is used to help repel water & increase wear time
HYDROXYETHYLCELLULOSE - Used as a thickening agent, to improve the texture of the formula.
SODIUM DEHYDROACETATE - A preservative that prevents bacteria growth.
DISODIUM EDTA - A binding agent, that helps preserve stable formula.
TOCOPHERYL ACETATE - A fat-soluble vitamin derived from vegetable oil, that help condition lashes.